For Stacy Siegal, it was a little bit of freedom, a little bit of creativity, and a little bit of fashion. And she found them at rue21—the growing specialty teen retailer headquartered in Warrendale, Pennsylvania. She moved to Pennsylvania after getting married, transferring to an in-house counsel position with GNC in the process. But when she had her first child, she went independent.
They needed someone to do commercial leasing, and I joined them as a consultant. Within a week I fell in love with the company. Originally founded as Pennsylvania Fashions in , rue21 changed its name in Siegal joined the company—first as a consultant, then full-time—in , when the company was still private. The brand had roughly stores and was looking to both launch new initiatives and an aggressive expansion.
And, as the company has grown, so has Siegal, being promoted first to corporate counsel then general counsel, with progressive responsibility every year. In March of this year, Siegal was promoted to chief administrative officer.
Now, with seven direct reports, this kind of humility bolsters workplace morale and fosters a bona fide team mentality, which brings Siegal back to what she loves about working with rue The company recorded profit for the year of USD 54 million before interest, taxes, depreciation and amortization, down Appel is an experienced retail executive.
In , Appel established his own performance consulting firm, Appel Associates, which he led as President until joining Rue Pascoe began her career at Warnaco in , where she held a series of financial management positions over a period of 18 years across the swimwear, intimate apparel, and corporate departments. Sommers began his career in , when he joined Nielsen Claritas. He held a number of marketing roles at the company over a period of two years before joining Toshiba in , where he continued to take on marketing positions of increasing responsibility.
In , he was appointed Marketing Director at Gateway, following which he served for close to eight years as Vice President of Marketing at Sony Electronics. Not yet a member? Sign Up. Find your dream job. Get on promotion fasstrack and increase tour lifetime salary. Explore A structured search through millions of jobs. Job Interview Training Skyrocket your resume, interview performance, and salary negotiation skills.
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Create my resume now. Resources Online resources to advance your career and business. Business Marketing, Sales, Product, Finance, and more. Personal development Productivity, Mindfulness, Health, and more. Home Companies rue Business model of rue21 Customer Segments Rue21 sells apparel and clothing accessories to the general consumer market.
Value Propositions Rue21 provides value to its customers in the following ways: High Quality Fashions — Rue21 has established itself as a provider high-quality products that are in style and desirable for its target consumer base; Broad Portfolio of Products — Rue21 offers a wide range of apparel products and accessories for both male and female consumers, including outerwear, underwear, shoes, jeans, swimwear, and tops; Accessibility and Convenience — Rue21 makes its products easily accessible to all consumers through its online store, which allows customers to browse products at their leisure, place orders, and schedule deliveries; Extensive National Reach — Rue21 operates an extensive network of more than stores spanning 45 US states, and ships products ordered online to all 48 contiguous US states; and Experience and Expertise — Rue21 is led by a team of experienced executives who have specialised expertise in the retail space.
Customer Relationships Rue21 serves its customers directly in-store, and on a self-service basis through its online shop. Key Activities Rue21 operates as a specialty retailer of apparel and accessories for young male and female consumers in the US. Cost Structure Rue21 incurs costs in relation to the operation of its store and logistics networks across the US.
Revenue Streams Rue21 generates revenue through the operation of physical and online retail outlets. Michael Appel,. Part-time Management. Part-time Sales Sales. Full-time Management. Full-time Management Sales. Training Payroll. Full-time Design Marketing. Full Time Assistant Manager- St.
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