What does yahoo stand for

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Add it HERE! This odd name was coined in by two electrical engineering Ph. The longer title, "Yet Another Hierarchical Officious Oracle," was decided on later because it perfectly described Filo and Yang's search engine. And, "oracle" was intended to mean "source of truth and wisdom. The World Wide Web was only five years old and still relatively small in , but with thousands of websites being created every day, it was becoming difficult to navigate.

Thus, Filo and Yang were inspired to make their own database for the web. Filo and Yang spent many nights compiling a list of their favorite websites for the Yahoo database. The list was manageable at first, but it quickly became too large to navigate easily. The list was divided into categories, which were soon split into subcategories. The database continued to grow and eventually evolved into the context-based search engine it is today. Yahoo's audience grew largely by word of mouth.

Within a year, the Stanford network became so clogged with Yahoo web search traffic that Filo and Yang had to move their Yahoo database to the Netscape offices. More funding came later in from investors Reuters Ltd. In , the company launched an email service, Yahoo Mail. Today, Yahoo, Inc. Its creators never went back to finish their Ph. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile.

Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads. Apply market research to generate audience insights.

Measure content performance. Develop and improve products.